S'inspirer d'un domaine (l’architecture) afin d'en faire "danser"​ un autre, avec l'IA.

Personne ne sait à qui attribuer l'expression “writing about music is like dancing about architecture” qui exprime très bien la futilité d’interpréter la musique par des mots.

Mais si votre objectif est plutôt de vous inspirer en cherchant de nouvelles perspectives? De reframer ce sur quoi vous travaillez? Dans ce contexte, l’IA s’avère la partenaire idéale, car elle sait saisir les notions d’architecture afin de faire danser tout autre domaine. Laissez-moi vous en faire la démonstration.

J’ai lu récemment un essai sur l’architecte Bernardo Bader et je me suis dit à quel point sa philosophie serait intéressante dans tout autre champ d’activité. Car c’est bien connu, tout est dans tout.

L’arrivée de ChatGPT permet dorénavant des séances de brainstorm inspirantes et surtout de s’amuser et d’échanger avec un “partenaire” pour qui l’expression “on ne juge pas durant les brainstorms” est des plus réelles.

Alors j’ai décidé de voir si les concepts d’architecture pouvaient s’appliquer aux domaines des communications et du marketing.

J’ai d’abord “fait lire” l’essai de a+u | Architecture and Urbanism sur monsieur Bader à ChatGPT et j’ai demandé son interprétation.

La voici:

The article describes the work of Swiss architect Bernardo Bader, who is known for his minimalist and pragmatic approach to design. Bader's work is characterized by a focus on simplicity and the "peeling off" of excess elements, resulting in architecture that is calm and clear. Bader is also known for his use of materials, particularly dark concrete, and for his attention to detail. His work is influenced by Japanese concepts of restraint and simplicity, as well as by the philosophy of Ludwig Wittgenstein. The article also discusses Bader's Children's House at the Duck Creek, which is an example of his minimalist and functional approach to design.

Très bien. Maintenant:

Christian: Translate this philosophy into the art of communicating.

ChatGPT:

Applying Bader's minimalist and pragmatic approach to the art of communicating would involve focusing on the essential elements of a message and removing any excessive or unnecessary information. This could involve distilling a message down to its core ideas and presenting them in a clear and concise manner, while also paying attention to detail and ensuring that the message is well-constructed and carefully executed. By taking the time to carefully consider and craft a message, and by avoiding distractions or superfluous information, a communicator could aim to create a message that is clear, concise, and impactful.

In the world of marketing, Bader's approach could be translated as a focus on collaboration and team-based efforts to create campaigns and marketing materials. This would involve establishing a clear role for each team member and fostering a culture of communication and exchange. It could also involve rejecting the idea of a single, all-powerful marketing "author" and instead emphasizing the importance of working together to create effective marketing efforts. The goal of this approach would be to create marketing materials that are clear and effective, and that are grounded in a deep understanding of the past and current market trends.

Superbe!

Christian: Now, elaborate on ways Peter Bader takes to distill things to their core.

ChatGPT:

"In the article, Bader is described as having a “slow” approach to design, and taking the time to carefully consider and distill each project down to its core elements. This process likely involves several steps or techniques, such as:

1. Identifying the goals and objectives of a project, and focusing on the most essential aspects that will help achieve those goals. This may involve setting priorities and cutting out any unnecessary or inessential elements.
2. Engaging in careful research and analysis to gain a deep understanding of the project and its context. This may involve gathering and synthesizing information from a variety of sources, such as client interviews, site visits, and market research.
3. Using a variety of design tools and techniques to explore and develop ideas, such as sketches, diagrams, and physical or digital models. This allows Bader to experiment and test different approaches, and to refine and improve upon his initial ideas.
4. Engaging in a collaborative process with clients and other stakeholders, to ensure that the final design aligns with their needs and expectations. This may involve regular meetings and feedback sessions, where Bader can present his ideas and solicit feedback to help guide the design process.

Overall, Bader’s approach to design is likely characterized by a focus on clarity, simplicity, and functionality, as well as a commitment to rigorous research, analysis, and collaboration. By taking the time to carefully distill each project down to its core elements, Bader is able to create designs that are not only visually appealing, but also practical and effective."

Christian: Take Bader’s “slow” approach to design and make it into a sales pitch.

ChatGPT:

In the world of communication, speed is often valued over quality. We’re constantly bombarded with messages, and the pressure is on to respond quickly and efficiently. But what if we took a different approach? What if we slowed down, and focused on the quality of our communication?

Enter the “slow” approach to communication. This approach prioritizes clarity, depth, and thoughtfulness over speed and efficiency. It’s all about taking the time to carefully consider each message, and distilling it down to its core elements.

But the “slow” approach is not just about taking more time – it’s also about a deeper understanding of the principles of effective communication. This involves careful research and analysis, to gain a thorough understanding of the audience and their needs and motivations. It also involves a disciplined, patient approach, taking the time to carefully craft each message, and ensuring that it is as clear and compelling as possible.

The result is communication that is not only effective, but also engaging and meaningful. By taking the time to carefully consider each message, we can create communication that connects with the audience on a deeper level, and encourages them to think, reflect, and act.

So if you’re tired of rushed, superficial communication, give the “slow” approach a try. With its focus on clarity, depth, and thoughtfulness, you can be sure that your message will be heard loud and clear.

En français:

Dans le monde de la communication, la rapidité est souvent privilégiée par rapport à la qualité. Nous sommes constamment bombardés de messages, et la pression est forte pour répondre rapidement et efficacement. Mais que se passerait-il si nous adoptions une approche différente ? Et si nous ralentissions et nous concentrions sur la qualité de notre communication ?

Voici l'approche "lente" de la communication. Cette approche privilégie la clarté, la profondeur et la réflexion par rapport à la rapidité et à l'efficacité. Il s'agit de prendre le temps d'examiner soigneusement chaque message et de le réduire à ses éléments essentiels.

Mais l'approche "lente" ne consiste pas seulement à prendre plus de temps - il s'agit aussi de mieux comprendre les principes d'une communication efficace. Cela implique une recherche et une analyse minutieuses, afin de bien comprendre le public, ses besoins et ses motivations. Cela implique également une approche disciplinée et patiente, en prenant le temps d'élaborer soigneusement chaque message et en veillant à ce qu'il soit aussi clair et convaincant que possible.

Le résultat est une communication non seulement efficace, mais aussi engageante et significative. En prenant le temps d'examiner attentivement chaque message, nous pouvons créer une communication qui touche le public à un niveau plus profond et l'encourage à penser, à réfléchir et à agir.

Si vous en avez assez de la communication précipitée et superficielle, essayez l'approche "lente". En mettant l'accent sur la clarté, la profondeur et la réflexion, vous pouvez être sûr que votre message sera entendu haut et fort.

Et voilà.

Je ne peux concevoir que cet échange en l'IA, l'architecture et le domaine des communications ne pourrait constituer une formidable base de discussion ou de réflexion sur notre philosophie de communication et nos processus en général.

À bientôt. 👋🏻